There are number of ways to market your company, such as posters, postcards, business cards and newsletters. Newsletters are a great way to keep in touch with people close to your business, such as staff, colleagues, media agencies and customers.
One of the advantages of newsletter printing, when comparing it to e-newsletters, is that you have a physical product that an employee or client can read when he or she has time. Many people who receive newsletters via e-mail simply click away to the next pressing issue in their inbox, but a printed newsletter copy can be handed out or left on a desk until the person has time to read it.
The Basics of Newsletter Printing
Get newsworthy information: Make sure you have a short write-up of each news item that you are going to put into the newsletter.
Design a template for your newsletter: A printed newsletter design doesn’t have to change every month and it is advantageous to stick to a specific layout. Choose where you want different subjects to be placed in the template (for example, put a small box on the bottom of the page that lists new products and a letter from the CEO in the top right-hand corner). Keep your newsletter design clean and crisp.
Get the numbers right: Look at your mailing database and estimate how many copies you will need (it is wise to add some extra copies in case you leave anybody out of the initial estimation).
Decide on type of printing: Ask the newsletter printing company whether you should use digital or offset printing for your black-and-white, 2-color, or full-color newsletter printing.
Newsletter Printing from Ryan Printing Inc.
Ryan Printing Inc. specializes in custom newsletter printing in New York, servicing Rockland and Westchester counties, Bergen county in New Jersey, Fairfield county in Connecticut, as well as national and international Fortune 500 companies. Besides the graphic design, copywriting, various printing technologies and newsletter template design services we offer, we also provide direct mail campaign management. Our mailing and fulfillment department can manage your mail lists to ensure that your clients get all the up-to-date information about your company!