Why You Should Be Doing Event Marketing

November 15, 2016

Why You Should Be Doing Event Marketing

Event marketing, including trade shows, seminars, and conferences, offers unique opportunities to engage customers and increase the visibility of your brand. Direct mail, email, social media, and other marketing channels each have a role to play in raising awareness about your company, but events have the ability to put everything together in a way that no channel, by itself, can do.

A recent infographic by NCFE (Northern Council for Further Education) highlights three key benefits of event marketing every marketer should keep in mind.

1. Events humanize your company.
Events do more than showcase your products and services. They showcase your brand's personality. People like to buy from people, not just companies, so get consumers to like your brand's personality, and you will increase sales and win customers' long-term loyalty.

2. Events embed product information more deeply.
Events offer a multi-touch, multi-sensory experience that embeds information more deeply in customers' memories. Studies of post-trade-show experiences, for example, show that consumers who have physically interacted with a product (such as in a product demo) are more likely to remember that product and remember it in more detail than products they learned about in a passive environment. Events let your target audience engage with your product in a dynamic way that increase their ability to recall it later.

3. Events let you gather more demographic information.
Events create a fertile environment for gathering contact and demographic information you can use to target potential customers long after the event is over. Use registration forms, interactive booth or seminar games, badge scanning, and other techniques to gather as much information about attendees as possible. After all, they have just pre-qualified themselves as being high-value leads, so take advantage of this opportunity!

Want to learn more about event marketing and how to use booth graphics, displays, and marketing collateral to support your event marketing efforts?  Let us show you how. 



Also in Commercial Printing News

What You Need to Know about Digital Printing Papers
What You Need to Know about Digital Printing Papers

April 17, 2017

Recently, Joe Schemer, specialty digital product manager for Mohawk Fine Papers, spelled out five key points about the evolution of digital papers in Printing Impressions magazine.

Continue Reading

Six Point Marketing Checklist for 2017
Six Point Marketing Checklist for 2017

January 01, 2017

With 2017 almost upon us, we hope that you've been busy planning your marketing strategies for the upcoming year. Whether you are using direct mail, email, mobile, and social media, or wide-format signage and graphics, here is a quick checklist to make sure you've hit the basics.

Continue Reading

5 Ways to Maximize Your Print Budget Without Compromising
5 Ways to Maximize Your Print Budget Without Compromising

December 01, 2016

Plan smart. Simple mistakes often can be avoided with a little planning. Take time to communicate with us about your budget and deadlines, but also the more interpretive elements of the project so we can discuss any challenges we foresee.

Continue Reading