What You Need to Know about Digital Printing Papers

What You Need to Know about Digital Printing Papers

April 17, 2017

Recently, Joe Schemer, specialty digital product manager for Mohawk Fine Papers, spelled out five key points about the evolution of digital papers in Printing Impressions magazine.

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Six Point Marketing Checklist for 2017

Six Point Marketing Checklist for 2017

January 01, 2017

With 2017 almost upon us, we hope that you've been busy planning your marketing strategies for the upcoming year. Whether you are using direct mail, email, mobile, and social media, or wide-format signage and graphics, here is a quick checklist to make sure you've hit the basics.

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5 Ways to Maximize Your Print Budget Without Compromising

5 Ways to Maximize Your Print Budget Without Compromising

December 01, 2016

Plan smart. Simple mistakes often can be avoided with a little planning. Take time to communicate with us about your budget and deadlines, but also the more interpretive elements of the project so we can discuss any challenges we foresee.

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5 Steps to Great Print Planning

5 Steps to Great Print Planning

November 21, 2016

Most successful printing projects don't happen by accident. They start with a good plan. Here are 5 steps to ensuring that everything goes smoothly and on budget.

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Why You Should Be Doing Event Marketing

Why You Should Be Doing Event Marketing

November 15, 2016

Event marketing, including trade shows, seminars, and conferences, offers unique opportunities to engage customers and increase the visibility of your brand. Direct mail, email, social media, and other marketing channels each have a role to play in raising awareness about your company, but events have the ability to put everything together in a way that no channel, by itself, can do.

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Staying Culturally Relevant in a Multi-channel World

Staying Culturally Relevant in a Multi-channel World

November 01, 2016

Personalization and targeting are powerful tools in direct mail, email, and other marketing channels, but they only work when they create relevant communications for the customer. That’s why top brands incorporate cultural and lifestyle context alongside targeting and personalization.

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Use Images in Your Communications

Use Images in Your Communications

October 04, 2016

Want better results in business and marketing communications? Use fewer words and more images. Consider the following... 

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Maintaining a Consistent Brand Image

Maintaining a Consistent Brand Image

October 02, 2016

If marketing experts know one thing, it's that consistency and repetition build brand awareness. That means keeping your brand images, messaging, and marketing themes consistent across multiple channels.

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